Yeah, it just reminded me so much of other incarnations of anti-intellectualism. Sorry, should have clarified that.

And wow, that's... yeah. That's major fail. I mean, if only someone had told him that "in addition to the recipe, you should make your food with lots of love" or something equally cheesy. You know, something that makes sense and doesn't send the message - however unintentional - that books are useless. I guess it's too much to hope that anything in there was parodistic?